What you need to know about Appointment setting
Setting qualified appointments allows your sales staff to focus on what they’re meant to do, closing the deal! The process of appointment setting gets your salespersons into the room and do what they’re good at.
Through our initial discovery session, Deejay Telemarketing would first identify your ideal client. The discovery session allows us to be fully entrenched in your offering, and better enables us to source the ideal candidate for your business. We would then conduct an industry analysis to identify the best possible client base. Once identified, we do cold calling and various other strategies to acquire the perfect match. After engaging with your client via telephone and email we would establish their need and set the appointment.
Appointment setting process:
– Understand product offering
– Conduct market analysis and identify ideal prospect
– Engage with potential prospects and establish the need
– Set an appointment and nurture the process until the client and prospect interact (Diary Management)
– Manage the calendars of all sales consultants until all appointments have been attended.
– Weekly feedback sessions with sales consultants and bi-weekly feedback sessions with the Sales / Marketing Director.
Lead Generation
Most companies need to generate high-quality leads at scale. To do so, many of them make use of various lead generation software which directs companies and prospects to view their websites. The downside to this is, that most companies need to either buy the software to manage this process or hire marketing firms to manage this, and then once the leads are obtained, they would still need to be qualified. Intent data, which is the usual type of data purchased, is more often than not inaccurate. This usually leads to low conversion ratios and requires more time spent calling prospects.
Lead generation at Deejay Telemarketing is done on a more personal level and ensures that you’re always making contact with the right individuals, ensuring that time is being spent on conversions rather than qualifying.
We contact companies (B2B) or direct clients (B2C) who would need your product or service. Once it’s determined that they tick all your qualifying criteria boxes, we forward the leads in a spreadsheet every week.
DIGITAL MARKETING OFFERING:
SEO Management
With our SEO management, we optimize websites to ensure they follow SEO best practices and have no technical issues like broken links, mobile friendliness, page load speeds, etc. We identify opportunities and optimize on-page factors, including content, meta tags, and links so that websites rank for targeted keywords.
Before we start a campaign, we identify whether there are online searches for various keywords by understanding the target market, and produce a list of terms that we’d want to target so that websites can appear at the top of search results for those terms. By appearing at the top of search results, it would increase clickthrough rates to your website, resulting in more traffic and more leads.
We strongly suggest that our clients consider SEO management for their websites to drive more leads.